To begin with, I think I possess different leadership styles depending on different levels of problems, situations, and different personalities of colleagues. Leadership styles that suit me best are transformational leadership and participative leadership. Before going through the model or theory, I would like to evaluate my strengths and weaknesses.
Strengths and Weaknesses
From what I observe myself and what others say about me, one of my strengths is to communicate effectively. I think communication is to key because people cannot work and achieve the goals when lack of communication. I am a good listener and always display empathy. Moreover, according to my performance at the university, I am responsible for both individual and group assignments. I excel at time management as I can prioritize what tasks should be done first. During the academic period, there were lots of group work and the results turned out well and effective. I think establishing good and positive working relationships among team members is essential because when people feel good with each other, they will be happy working together and the outcomes will also be positive.
Personally, I am a dependent person so that sometimes I feel like I have high self-esteem. However, I tried to lower my self-esteem and listen more to others’ opinions. Moreover, lack of creativity is also another weakness of me. I think that sometimes, the ideas I came up with are not really new and fresh because when I look up on the Internet. Somebody has already thought about that. I try to generate new ideas as much as possible but lots of time that I failed. Therefore, I try to fix this by checking out other people’s ideas, reading, and watching as much as possible. Then, I will create my work from what I have been inspired.

I think the leadership theory that best represents myself is a democratic leader. To define the democratic leadership, it also known as leadership or shared leadership. This theory was introduced by Kurt Lewin when he worked with his co-workers Lippett and White for 1939 publication, Patterns of aggressive behavior in experimentally created social climates (Tough Nickel Author, 2016). This type of leadership is the style where workers will have to be active and participative in the decision-making process. Benefits of this leadership style are such as high productivity, more ideas, and group members feeling engaged (Cherry, 2018). Furthermore, democratic leadership allows high flexibility, meaning that the leader is adaptable to how to do things in the better ways (Leadership Tool Box, 2018). As mentioned I am not quite a creative person, as a result, this style helps me fix my weakness because the new ideas also come from group members during the brainstorming. Whenever it comes to group projects, what I do is that I have been leading the group members, listening to their ideas and opinions, seeking the consensus to continue working on the projects.

The future career of my choice would definitely be a business owner. I think participative leadership will help me become a successful and effective leader for my business. In fact, this leadership style is applicable for almost every business sector since it enables opportunities to engage team members, encourage the creative and innovative environment, allows strong and positive working connections. All these are also keys to success for business (Miller, 2017). For the plans, when doing the business, I can apply this theory which is making my team members feel valued and comfortable to express the ideas and exchange the information. I would focus on the discussion and communication to make tasks more productive and focused on the company’s goals. In addition, as a participative leader, I will be ready to commit, meaning that my team members can make sure that I will do what I promise to my team. When it comes to disagreement among the team, I respect and listen to every opinion from my team as my company philosophy is employee-centered, not job-centered. I have a strong belief that happy employees will lead to effective and productive work.
All in all, I am confident that I can develop skills and leadership styles to be a better leader in the future. During my academic years, my team members have always been happy to work with me because they feel like I am an open-minded, not an egocentric person and gave them a chance to speak up their minds. As a democratic leader, I am also going to continue working by taking the importance of communication, teamwork, and exchanging ideas into my considerations.
References
Kendra, C. (2018) What Is Democratic Leadership? [online] available from<https://www.verywellmind.com/what-is-democratic-leadership-2795315; [20 November 2018]
Leadership Tool Box. (2018) Leadership Styles: Democratic Leadership Style [online] available from<https://www.leadership-toolbox.com/democratic-leadership-style.html; [20 November 2018]
Olive, M. (2017) 8 Pros and Cons of the Democratic Leadership Style [online] available from<https://medium.com/democraticleadership/8-pros-and-cons-of-the-democratic-leadership-style-5b668f070c1b; [20 November 2018]
Psychologia Editor. (n.d.) Participative Leadership Theory and Decision-making Style [online] available from<https://psychologia.co/participative-leadership/; [20 November 2018]
Tough Nickel Author. (2016) The History of Leadership Studies and Evolution of Leadership Theories [online] available from<https://toughnickel.com/business/The-History-of-Leadership-Studies-and-Evolution-of-Leadership-Theories; [20 November 2018]



Later, Denise Morrison became a CEO in 2011. She created cultural changes by implementing a new innovation culture and changes in marketing. Morrison also aimed at accelerating the rate of innovation. As she saw the trends of healthy food products, then she planned to grow the brands by developing healthier food and beverage options to attract new young customers. Morrison stated that innovation was a key success to achieve the company’s goals (Marcus, 2014). Analysts suggested that having Morrison who is an insider joined Campbell might make the company miss the opportunity (Pressays, 2017).
Campbell has launched over 50 new products between 2012 and 2013 (Cerra, 2012). Nevertheless, the company faced with the problem that the profit decreased by 5 percent despite the revitalization of their product line. They developed the products and improved their products line depending on consumers’ soup consumption behavior, local tastes, and trends. For example, Both China and Russia are the countries where there is huge consumption of soup far more than in the U.S., however, in both countries, people usually eat soups that are homemade so that how the company adapted trends and local tastes can influence customers to make a purchase (Pressays, 2017).
Campbell has encountered a disconnect between the products the company usually offers and the products people need to buy. It is not surprising that presently, customers are more concerned about their health so that they are looking for healthier food products rather than processed food products (Lauria, 2014). However, by the time Morrison held CEO position at the company, she shifted organizational cultures. Instead of focusing on the initial and core mission of selling soup, Morrison attempted to be innovative by announcing a new strategic plan for fresh food and snacks (Ladd, 2018).